Oriflame Innovation |
We strive to innovate through science, to explore new ingredients and technologies. |
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At Oriflame, we have over 40 years' experience of combining the best ingredients with the latest scientific research. Our more than 100 scientists and experts are always striving to explore new ingredients and technologies. Here you can read about some of our most recent innovations. |
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| Hyper Stretch Mascara Lengthening mascara enriched with growth active Pro-Long Complex™ |
Ecollagen 3D+ Ecollagen Deep Wrinkle Corrective Care features powerful Tri-Boosting complex™ |
Bioclinic Advanced performing skin care solution to date incorporating unique Cell-Innov™ |
Hyper Stretch. Next generation mascara |
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In all mascaras, the brush is equal to the formulation. Our Oriflame scientists test extensively to find the perfect combination of the brush and formula. In the end we delivered Hyper Stretch – a next generation of mascara that performs both instantly and over time. |
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Perfect Fit Brush & Formula TechnologyThroughout Hyper Stretch Mascara’s development we relied on our Mascara Matrix to pinpoint the ideal brush/formula combination. The matrix links multiple combinations to each and every aspect of a mascara’s performance, from length to volume, separation to definition and much more.We delivered Hyper Stretch Mascara – where the innovative lash extending fibre brush gives extraordinary, clinically proven length as well as perfect definition and separation. |
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Instant lengthens lashes by up to 65%The ultra-elastic formula instantly lengthens, separates and defines lashes. Our clinical test shows lashes visibly lengthened by up to 65%. Easy to work with on application, the formula delivers a result that stays smudge and flake-free throughout the day. |
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Long & strong from the inside and outPro-Long Complex™ works by complementing the natural growth cycle of eyelashes. It has been shown to stimulate gene activity associated with hair cell growth. Clinical studies also shows that Pro-Long Complex™ increases the instance of specific proteins which are vital in reducing the lash fall-out, keeping lashes long, luscious and strong. Consumer testing on 136 women shows that Hyper Stretch Mascara visibly increase the length of natural lashes after only 4 weeks of usage. |
