Urban pollution and stress have a negative effect on the skin’s health, making it appear tired and dull. The pollution lowers the level of oxygen which makes the skin less efficient at renewing itself and more prone to ageing.

Unlike other skincare products, Oriflame’s Optimals Oxygen Boost range contains Laminaria Digitata, a brown algae, which helps restore cellular respiration, boost oxygen consumption and has anti-oxidant properties – filling the cells with energy to help delay cellular ageing.

Another vital ingredient of this new range is Vitamin E, which neutralises the damaging effect of UV-radiation and improves the skin surface, deeply hydrating and moisturising the skin 24-hours a day.

Optimals Oxygen Boost will immediately enhance the look of your skin, leaving it energised and full of vitality. And after a week, it will be oxygenated, which will lead to clear, radiant and healthy-looking skin.