Oriflame is leading the way in digital innovation for beauty enthusiasts. Oriflame consultants – and those who are curious about the business – will have access to two new iPad apps. This will make the Oriflame catalogue and business opportunity presentation available at any time and in any location. With this development, the direct selling industry is set to go truly digital.

New Opportunities
Oriflame has always offered a compelling business opportunity to the millions of people around the world who enjoy unlimited earnings and career growth by selling its range of high quality beauty products. Now it is making the bold step of expanding this opportunity to the digitally-savvy, with the launch of two new applications. The two apps Oriflame will launch offer a convenient way for consultants, consumers and everyone interested in beauty to stay up-to-date with the Oriflame business and the latest beauty and fashion tips.

Innovative, Timely and Flourishing Business
The Oriflame Business Opportunity app is designed for Oriflame consultants to run their businesses on-the-go, providing an easy way to enable prospective consultants to learn about the unique business opportunity offered by Oriflame. During a business opportunity presentation the prospect can instantly register to become an Oriflame consultant. The Oriflame Business Opportunity app will initially be available for Oriflame consultants only.

Instant Access to a World of Beauty
The Oriflame Catalogue app brings the world of Oriflame to life at the touch of a button. Instant access to the latest news from Oriflame, including new products, exciting offers and useful beauty tips are available. Details on product launches and special offers allow consultants to create a more engaging experience for their customers. The initial version of the Oriflame Catalogue app is identical in design to the printed catalogue, in order to make the transition into the digital world as smooth as possible for consultants using the catalogue as a selling tool. The Oriflame Catalogue app is distributed through the iTunes Appstore.

Michael Cervell, Senior Vice President Global Direct Sales at Oriflame said: “We have shown once again that we are driving the industry forward by providing world-class services to our consultants and consumers using the latest technologies. This is just the first step into this area, and we expect to extend into other platforms as the technology develops.”

“The launch of these apps marks a major step forward in the way Oriflame is engaging with its consultants and consumers worldwide. These handy assistants will give them instant access to the latest Oriflame news.” Michael Cervell continued, “The Oriflame Catalogue app will eventually be available in 33 languages, starting today with 14 countries in the EMEA region. Inside Oriflame Business Opportunity app, we have developed eye-catching, dynamic functions, which we expect to attract consultants and prospects alike.”

The apps were developed in collaboration with leading developers, media and marketing communications specialists in the mobile applications and direct selling industry.

Next steps
The first version of the iPad apps have been tested in Russia and then released to the Russian speaking markets in the CIS region on February. And now the Oriflame Catalogue App will be rolled out in all major markets in the EMEA Region during April and an updated version will be released in the next few months. For the Business Opportunity App we have planned launches in Russian, English and Spanish early this year. Oriflame is already in the process of making both apps available in other languages.