In 1967, two brothers from Sweden, Jonas and Robert af Jochnick decided to give people the chance to benefit from quality skin care and cosmetics inspired by the natural beauty of Sweden. Their focus was to make products containing natural ingredients, where possible, without testing on animals, and to use a direct sales model so that people could run their own business.
The sales consultants have helped build the business into one of the world’s fastest growing beauty companies, creating annual sales exceeding €1.3 billion through sales of its wide portfolio of innovative nature inspired cosmetics.
Being one of the first direct sales companies in many countries, they started out with a small number of consultants. Today there are more than 3 million sales consultants in 62 countries who sell Oriflame products. Oriflame is still growing fast and is reaching out to new
markets and consultants.
Oriflame’s sales consultants have tapped into a whole new generation of customers, spreading word for Oriflame’s affordable range of skincare and cosmetics across the world. Oriflame continues to grow and expand, building a strong foundation for the business
that allows people to either save on purchases and earn from selling, or build a business of their own.