Beauty the Swedish way
The sweet scent of success
Nature has been the defining inspiration for Oriflame for more than 40 years since it’s foundation in Sweden; where the spectacular, unspoilt beauty of Swedish nature is a distinctive hallmark of our cosmetics.
At Oriflame, excellence is defi ned by our fragrances that spend almost two years in development before it debuts.
First, we create a concept and moodboard that reflect personality and aspirations. We follow trends in everything we do as they act as sources of inspiration and help us create a fragrance you’ll love. We then find the perfect scent for the concept.
We only work with top French perfumers who fine tune our selection of fragrances into one unique scent. We use only the best ingredients (e.g. natural alcohol) in our fragrances, which complements Oriflame’s natural heritage perfectly. Renowned perfumer Bernard Ellena envisioned Enigma eau de toilette as a precious elixir revealing every woman’s secrets. The Enigma Woman is charismatic and self-confi dent, revelling in mystery, wanting a scent that heightens her allure.
Quality is vital in our packaging design and our collaboration with top French designers ensures that the bottle is a scent’s luxurious finishing touch. Fabrice Legros found inspiration in the Guggenheim Museum in Spain for the Enigma bottle design using flowing, sensual curves. But the real inspiration behind every Oriflame fragrance is you. We want you to live the dream we create, slowly taking form and blossoming like a fl ower only for you.
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